Released on = December 7, 2005, 10:47 am

Press Release Author = Bayou City Public Relations

Industry = Accounting

Press Release Summary = Hiring a web site copywriter can make all the difference in
whether visitors stay on your website or not.

Press Release Body = Writing content for the web is a specialized form of
professional writing - much different than writing brochures, reports and other
company literature.
That's what a Dallas interior decorator found out recently after she paid a
prominent web designer more than $7,000 to create her Internet presence. Her
dazzling website was complete with flash graphics and images of the sensational
homes she decorated. But for all the trouble and expense, her website didn't
generate traffic. "It was like giving a party and nobody came," she said.
"Nobody came" because what little copy her website did have, was embedded in fancy
graphics - making it unreadable to search engines. High search engine ranking
absolutely depends on the quality copy a web site copywriter can produce.
What happened to the Dallas decorator is not unusual. Many business owners pay
big-bucks for a snazzy website, then leave the skills of a web site copywriter out
of the equation - risking their entire investment .
The "right words" are those strategic keywords and keyword phrases embedded in
content. These words and phrases is the language web surfers type into Google and
other search engines.
Why is website content so important? Because that's what search engine spiders
"see" as they crawl the web. Cyber-spiders don't see pictures, drawings or clever
flash elements. While such design elements can be important to a website's appeal,
they aren't necessary to achieve high ranking on search engines.
Keywords that Internet shoppers type into search engines inevitably determine what
page they'll land on. So, when you're writing content you've got to make sure the
"right words" show up.
A good web site copywriter knows:
. How to keep copy short, simple, clear and easy to scan.
. How to write naturally, so readers won't detect the adroit, behind-the-scenes use
of keywords.
. How to use keywords in headlines and sub-headlines.
. That search engines are smart. Google notices when keywords are crammed into
website content.
. How ridiculous it sounds when keywords are substituted for generic terms. For
example, replacing every instance of the generic word "aspirin" with the keyphrase
"Sav-More Pharmacy Aspirin".

"Sav-More Pharmacy Premium Aspirin works for colds and fever. When flu or headaches
get you down, take two Sav-More Pharmacy Premium Aspirin and go to bed. For more
relief, take three Sav-More Pharmacy Premium Aspirin four times a day."
An experienced web site copywriter is a highly-trained wordsmith who creates
website content that attracts serious shoppers - then converts them from prospects
to customers.
Great content sells. For more information call (281) 859-9800 or visit
www.bayoucitypr.com.


Focus: web site copywriter, writing for the web, writing content for the web.



Web Site = http://www.bayoucitypr.com

Contact Details = Sharon Dotson